Most local businesses running Google Ads are paying roughly twice what they need for the same number of calls.
Not because anyone did anything wrong. Nobody has opened the account in a while, and Google’s defaults are built to spend.
We open it, cut what isn’t working, put the budget behind what is, and tell you plainly which is which. You keep the difference.
Get your free account review
Your business name and roughly what you spend a month is enough. I’ll send back a written review — no contract, no pitch.
Got it.
Thanks — your request is in. I’ll personally look at the account and get back to you within one business day, usually sooner.
What a neglected account typically spends per lead, compared to a maintained one.
Days to see the difference in your cost per call. Usually less.
Person you talk to. The one who works in the account.
What we do
Find the waste
A real look at search terms, match types, geography, negatives, and whether conversion tracking is telling you the truth. You get a written summary, no strings.
Cut and restructure
Kill the queries burning budget, tighten targeting to the area you actually serve, and rewrite ads so the clicks you pay for are from people ready to call.
Keep it maintained
Ongoing management with a monthly call and a plain-English report. No dashboard logins you’ll never open.
Who this fits
Local service businesses spending somewhere between $2,000 and $25,000 a month on Google Ads: dental practices, law firms, home services, clinics, specialty retail.
The common thread is a phone that should ring more than it does, and an ad account nobody has time to look after.
If you’re spending less than that, a review will still tell you whether the account is worth keeping. Sometimes the honest answer is to turn it off.
Prefer to reach out directly?
The form above is the fastest way to get your review started, but you’re welcome to just email or call.
- Email ethan@morehumanmarketing.com
- Phone (913) 748-1283
- Based in Wichita, Kansas — working with businesses across the state